About

The Nations Brewing Co. is the parent company of Fat Bottom Brewing Co., Music City Beer Co., Bravazzi, Teddy’s Tavern and Lucky Duck Lounge.

The product side of the company focuses on selling a variety of alcoholic beverages to a local and national audience. Fat Bottom Brewing Co. is a craft brewery founded in Nashville in 2012 with a variety of beers sold to customers in Tennessee, Alabama and Georgia. Music City Beer Co. brews domestic light beers sold to customers throughout Nashville and Middle Tennessee. Bravazzi is a hard Italian soda company with customers in 20 states and counting.

The hospitality side of the company focuses on providing a great experience for locals and tourists alike. Locations include Fat Bottom Brewing Co.’s taproom in The Nations, Teddy’s Tavern in downtown Nashville, Lucky Duck Lounge in East Nashville and two private event spaces that are extensions of the Fat Bottom Taproom and Lucky Duck Lounge.

Experience

As the social media specialist, my primary responsibility was crafting our social strategy across a variety of accounts with ranging focuses from marketing beverages to promoting our hospitality investments. My weekly tasks include shooting/editing content, writing caption copy, coordinating with our graphic designer, scheduling social posts and interacting with other accounts online through public and private channels.

My additional responsibilities include handling additional photo assignments unrelated to social media, maintaining and expanding upon various company websites as needed, writing and editing copy, creating analytic reports for upper management and helping with event activations.

Social Media Specialist

• Responsible for social strategy across five different accounts that have a combined following of 17,000 users on Instagram and 13,000 users on Facebook

• Each week, I am responsible for creating 15-20 social posts across five brand accounts. This includes coming up with concepts forms scratch, shooting / editing content and coordinating graphic requests with design team

• Each week, I shoot 5-8 photo / video assignments ranging from product and lifestyle photos to short form video content

• Each month, I compile social media analytic reports for upper management to help identify strengths and areas of improvement

• Each day, I am responsible for engaging with accounts that tag us in posts, reposting appropriate content to stories, and replying to community members in comments and direct messages

• In March, I oversaw the launch of our social accounts for Teddy’s Tavern which included creating a social identity based on brand guidelines, identifying key influencers to partner with and help grow the account in its early stages and more

• In June, I oversaw the launch of Fat Bottom Brewing’s TikTok account

• Additional social media responsibilities include creating story content, going live at events, documenting major company milestones and coordinating giveaways and social partnerships with external accounts

House Photographer

• In addition to shooting assignments for socials, I am responsible for additional photography requests from other departments

• These requests range from 2-5 assignments/week

• Requests include product shots, employee headshots, event photos used for future reference and more

• As a licensed drone pilot, I’ve also been able to assist with any aerial photography needs

Website Administrator

• When not strategizing and shooting content for socials, I also assist with various web assignments as needed

• I oversaw the redesign of musiccitybeerco.com, which lead to an almost 200% increase in time on page and and a 250% increase in page views off the homepage

• I implemented product finder pages for Fat Bottom Brewing and Music City Beer Co., which has been crucial for helping customers find where to drink and where to buy our products

• Each week, I am responsible for making sure our website events are up to date

• Each month, I create analytic reports for upper management to help identify strengths and areas of improvement