Web/SEO
Experience:
Nov. 2022 - Present: Website Administrator at The Nations Brewing Co
Oversaw the redesign of musiccitybeerco.com, which lead to an almost 200% increase in time on page and and a 250% increase in page views off the homepage
Implemented product finder pages for Fat Bottom Brewing and Music City Beer Co., which has been crucial for helping customers find where to drink and where to buy our products
Responsible for making sure our website events are up to date each week
Created analytic reports for upper management to help identify strengths and areas of improvement each month
July 2021 - Nov. 2022: Website Administrator at Big Machine Distillery
Designed and built SpikedCoolers.com, BorchettaBourbon.com, and BigMachineRacing.com
Create new pages and update existing pages as needed on BigMachineVodka.com
Write copy for new pages as needed
Created private events page and used social posts to promote the page, leading to a 4x increase in private events bookings
Implemented CSS code where necessary for customizations outside of Squarespace’s capabilities
Responsible for handling all contact form inquiries on websites, and replying or forwarding to upper management as needed
Maintain store locator pages by adding new stores each week that carry our product
Maintain website shops with adding/removing store items as needed
Create QR codes used in tasting rooms, or used on signage, TV reels, and more
Create monthly analytics reports and present in a easy to understand format to help upper management identify strengths and areas to improve in
Sept. 2017 - May 2020: Editor at The Post
Worked as paid copy editor for three years at student-run independent news publication
Oversaw all content published every Monday, ranging from 15-20 articles
Rewrote headlines for SEO purposes
Added web tags and wrote websums for SEO purposes
Reviewed web analytics with digital managing editor each week to determine most successful practices
Designed and implemented new company wide practices to increase SEO rankings
April 2021 - July 2021: Administrative Assistant at Fusion Sound and Lighting
Designed website for Fusion Sound and Lighting with the intention of site being easy to index and friendly to mobile devices
Used keywords and meta tags to boost site’s SEO rankings