Social Media
Current and past accounts:
@fatbottombrews (11.7k followers)
@fatbottomtaproom (2k followers)
@teddystavernnashville (965 followers)
@musiccitybeerco (500 followers)
@luckyducklounge (1,600 followers)
@bigmachinevodka (4,000 followers)
@spikedcoolers (1,000 followers)
@bigmachine_tavern (1,400 followers)
@bigmachine_downtown (1,900 followers)
@bigmachinedistillery (2,000 followers)
@bigmachineracing (2,000 followers)
@fusionsoundandlighting (2,000 followers)
@barstooloh (33.5k followers)
@bricklife.ou (4,000 followers)
@thepostathens (1,966 followers)
@thenextbigming (1,154 followers)
@bigmachnvodka (1,000 followers)
@thepost (15.8k followers)
@barstooloh (13.9k followers)
@bricklifeevents (1,251 followers)
Other
tiktok.com/@fatbottombrews (oversaw launch)
facebook.com/thepostathens (8,252 likes)
facebook.com/djrickweb (2,600 followers)
tiktok.com/@mikesdogshack (1104 followers)
Experience:
Nov. 2022 - Present: Social Media Specialist at The Nations Brewing Co
Responsible for social strategy across five different accounts that have a combined following of 17,000 users on Instagram and 13,000 users on Facebook
Each week, I am responsible for creating 15-20 social posts across five brand accounts. This includes coming up with concepts forms scratch, shooting / editing content and coordinating graphic requests with design team
Each week, I shot 5-8 photo / video assignments ranging from product and lifestyle photos to short form video content
Each month, I compile social media analytic reports for upper management to help identify strengths and areas of improvement
Each day, I am responsible for engaging with accounts that tag us in posts, reposting appropriate content to stories, and replying to community members in comments and direct messages
In March, I oversaw the launch of our social accounts for Teddy’s Tavern which included creating a social identity based on brand guidelines, identifying key influencers to partner with and help grow the account in its early stages and more
In June, I oversaw the launch of Fat Bottom Brewing’s TikTok account
Additional social media responsibilities include creating story content, going live at events, documenting major company milestones and coordinating giveaways and social partnerships with external accounts
July 2021 - Nov. 2022: Social Media Manager at Big Machine Distillery
Create content, write social copy, and maintain brand image across 6 different social handles on various platforms
Big Machine Vodka (4,700 followers on Instagram)
Spiked Coolers (1,000 followers on Instagram)
Big Machine Tavern (1,400 followers on Instagram)
Big Machine Downtown (1,900 followers on Instagram)
Big Machine Distillery (2,000 followers on Instagram)
Big Machine Racing (2,000 followers on Instagram)
Grew company product accounts significantly through the use of higher quality organic content, creative copy, and targeted ads
Create a monthly company social media plan and mock out a weekly social calendar
Each account posts at least once a week, often more
This adds up to about 40 posts a month
Create images/graphics for each social post
Started Spiked Coolers TikTok account
Responsible for replying to comments on posts and audience inquiries in direct messages
Create monthly analytics reports and present in a easy to understand format to help upper management identify strengths and areas to improve in
Sept. 2016 - May 2018: Social Media Editor at The Post
Responsible for posting content to The Post’s Facebook and Twitter accounts on assigned day of the week
Utilized Facebook’s business manager tools and Tweetdeck to schedule posts
scheduled an average of 15-20 articles for assigned day
Launched Post’s Snapchat account
Developed and implemented new strategies for posting to Facebook, including utilizing Facebook’s developer tools and posting images directly which lead to increased engagement
Developed and implemented new strategies for posting to Post’s Instagram account and Instagram stories
Produced and hosted Instagram live sessions
Reviewed analytics with senior management to determine best practices to implement
April 2021 - July 2021: Social Media Specialist at Fusion Sound and Lighting
Responsible for posting three times a week to Instagram account and replying to any direct messages
Create content at events to use for social media
Responsible for using analytics to determine best posting practices and best times to post
Grew Instagram to over 2,000 followers
Oct. 2016 - May 2020: Social Media for Brick Life Entertainment
Responsible for posting content to Instagram and Twitter accounts promoting upcoming events
Posted content from past events to generate engagement leading up to events
Created content from events to use for social media posts
Developed and implemented strategies on how to effectively use Twitter, Instagram, and Instagram stories
Interacted and created partnerships with other local influencing accounts
Grew Instagram to over 2,000 followers and Twitter to over 1,200 followers
Aug. 2018 - May 2020: Visual Content Creator at Barstool Ohio
Responsible for creating high quality videos used to grow brand’s social media presence
Videos received up to 900% increase in engagement compared to average posts
Weekly new followers spiked each time a video was posted
Twitter grew from 8,000 to 13,000 followers and Instagram grew from 20,000 to over 33,000 over span of two years
Other:
Certificate in Social Media from Ohio University
Created video and photo content for social media accounts belonging to Ohio University Programming Council, The Pigskin Bar, Club Glow, Prime Social Group and more
Photos have been featured on Ohio University and Visit Athens Ohio’s social media accounts
Personal video posted to my Instagram received 30,000 views; over 2,000 story shares; and over 300 saves
Of the 30,000 views, 89% came from accounts that weren’t following me at the time video was posted